First riders in Miffy & Friends Cycle Challenge revealed - Licensing.biz

First riders in Miffy & Friends Cycle Challenge revealed

With a suggested 3.1 million Britons now taking to their bikes each week, Miffy and Friends recently revealed its Charity Cycle Challenge to get the licensing industry pedaling from London to Utrecht.
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If you have ever fancied yourself as the next Bradley Wiggins, only to realise that dressed in lycra, you’re more like a haggis on the brink of bursting, then this could be for you.

With a suggested 3.1 million Britons now taking to their bikes each week, Miffy and Friends recently revealed its Charity Cycle Challenge to get the licensing industry pedaling from London to Utrecht.

With just over two months to go before the event on June 30th, Licensing.biz can now reveal the names of those who have already stepped up to the four-day endurance test.

“With the greatest respect to this esteemed group, you’ll find no athletes here,” said the group via its press release.

“But rather licensing, sales and marketing executives of some maturity who at being most kind may be termed recreational cyclists or at best “weekend warriors” and many of whom have not been on a road bike since their teens.”

The group has described the challenge as one of “both physical and mental endurance and one of huge personal commitment and sacrifice. The training alone is both time consuming and somewhat costly in terms of accessories, equipment, repairs and renewals.”

And as for the names of these brave riders, check out the list below:

Name Anthony Temple

Company Rainbow Designs

Becky Coles

Gemma International

Bert Beekhuis

Mercis

Bjorn Praalder

De Gele Trui Uitzenders

Christian Hogeveen

World of Delights

Dan Steel

Esdevium Games

Dan Wilkins

NJ Screenprints

Elliott Matthews

Poetic Gem

Eric Zaadnoordijk

World of Delights

Ian Hyder

Max Publishing

James Whitburn

Elite

Jane Parkinson

Gemma International

Jayne Wadsworth

Global Licensing

John Archibald

Esdevium Games

John Costi-Mouyia

PMS International

Jos van Breemen

Mercis

Karin van der Ende

Whilhelmina Kinderziekenhuis

Karl Matthews

Poetic Gem

Katie Ford

NJ Screenprints

Kay Schraven

Tiamo

Leonie Oehmen

Bambolino Toys

Liesbeth Cruys

Mercis

Maarten Weck

CPLG

Mark Brooker

MSB Accounting

Mark Hillson

Trademark Collections

Mark Kingston

Viacom

Mark Teunissen

Mercis

Marleen Keus

Mercis

Nemielle Hubregtse

Hubregtse

Patrick Bailey

Blues Clothing

Patrick Levering

Mercis

Peter Byrne

CPLG

Peter Rooke

Art & Science

Robin Hillson

Trademark Collections

Serena Gosling

Manchester City FC

Stephen Gould

CPLG

Therese Burke

Icon Live

Warren Traeger

Icon Live

And if you have the compulsion, or the appropriate number of loose screws to join them on the 300-mile track across Europe, then feel free to contact the following:

UK – Information and Entry:

Anthony Templeanthony@rainbowdesigns.co.uk

Alicia Davenportalicia@drilicensing.com

Europe and International – Information and Entry:

Mark Teunissen - mark@mercis.nl

Sponsorship Opportunities:

Stephen Goulds.gould@cplg.com

Event Management:

Sports Connection

Organising Body:

Mercis bv, DRi Licensing and Rainbow Designs

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