First Sesame Street iPad app hits iTunes

The Monster at the End of This Book designed specifically for Apple device.
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Sesame Workshop and interactive publisher Callaway Digital Arts have teamed up to launch The Monster at the End of This Book for iPad.

The first Sesame Street app designed specifically for iPad, The Monster at the End of This Book is available from the App Store on the iPad or at for a special holiday promotional price of $.99.

First published in 1971 and celebrating its 40th anniversary in print in 2011, The Monster at the End of This Book, written by Sesame Street’s director and executive producer, Jon Stone, and illustrated by Mike Smollin, has sold more than three million copies, making it the bestselling trade book in Sesame Street’s 41-year history.

“There is no more loved and respected children’s brand than Sesame Street, and we are honored to partner with Sesame Workshop to bring one of its classic stories and beloved characters to the digital generation in an entirely new way,” said Callaway Digital Arts chairman and chief creative officer Nicholas Callaway. “We take full advantage of the iPad’s cutting-edge technology while maintaining the beauty and quality of traditional print publishing.”

Scott Chambers, SVP, worldwide distribution at Sesame Workshop, added: “The Monster at the End of This Book is a timeless story that generations of Sesame Street fans continue to love and share with their children. This app will allow them to experience this story like never before and give readers the chance to play along, listen, and interact with one of their favourite characters.”


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