Fisher Price named master toy partner for new series Kingdom Force - Licensing.biz

Fisher Price named master toy partner for new series Kingdom Force

The new series follows the adventures of a team of fearless animals who fight disaster and protect their community with the help of individual rescue vehicles that transform into a giant super robot.
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Fisher Price has been named the master toy partner for Boat Rocker and Industrial Brothers’ original new series, Kingdom Force.

The new series follows the adventures of a team of fearless animals who fight disaster and protect their community with the help of individual rescue vehicles that transform into a giant super robot.

Boat Rocker’s Rights, Brands and Digital teams will oversee multiplatform IP development for the property. Boat Rocker’s mandate will include distributing the series internationally and managing the merchandising and licensing for the brand on all platforms.

“The opportunity to partner with Fisher-Price on an original series of this scale is a testament to our shared commitment to the unique creative qualities of Kingdom Force and to the world-class partnership that has developed between Industrial Brothers and Boat Rocker,” said David Fortier and Ivan Schneeberg, co-executive chairman of Boat Rocker Media.

“As Boat Rocker Media expands its mandate in 2017 to include enhanced development and production financing of original series, we see Kingdom Force as the perfect opportunity to showcase how the expertise of each of our divisions will bring this new series to a global audience on multiple platforms.”

Lauren DeFeo, vice president global marketing, Fisher-Price Friends, added: “We are committed to partnering with the best, and Kingdom Force is a great opportunity for us to bring to life original characters and a world that appeals to today’s pre-schoolers.

“We’re thrilled to soon be able to offer families across the globe a variety of ways to play out all the fun and action inspired by this new series.” 

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