Fisher-Price nets Mike the Knight master toy

Deal excludes the UK and Japan; First lines to arrive in autumn 2013.
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As master toy licensee for Mike the Knight, Fisher-Price will make and market aline-up of role play, play-sets, plush, figures and pre-school toys.

The first items will launch in the US and Canada in autumn 2013. Fisher-Price and HIT plan to debut the Mike the Knight line at retailers in the rest of the world, excluding the UK and Japan, in 2014.

For the full story and quotes from Mattel and Hit Entertainment, head to ToyNews.

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