Fitz Roy Media has named Brandzoo as the exclusive licensing agent for its properties in the UK.
Kicking off in March, the three-year deal includes properties such as Heathcliff, Secret Wings, Fido Dido and Funny Face, among others.
For the Secret Wings brand, Brandzoo's initial efforts will focus on the apparel, novelty, gift and back to school categories, while for Fido Dido the company will focus on direct to retail programmes for t-shirts, hoodies, jeans and other related product categories, along with promotional tie-ins with wireless carriers and internet sites.
"Fitz Roy Media has amassed an impressive slate of highly marketable brands that are well suited to a wide variety of product categories and promotional tie-in opportunities for children and young adults alike," said Jenny Johnstone, Brandzoo MD. "We look forward with great anticipation to exploiting these already high profile properties as we build new brand awareness well into the future."