Five extends Roobarb and Custard deal for another two years

Bulldog-represented property to continue its run as part of the Milkshake programming block.
Publish date:
Social count:
1_Roobarb and Custard, small.jpg

Bulldog will be hoping licensing interest in the Roobarb and Custard brand is given a boost, following the news that Channel Five has extended its broadcast deal as part of the Milkshake block for another two years.

The show has been airing on Five since its relaunch in 2005.

"Roobard and Custard Too has proved to be a real hit on Five, so we are delighted that it will be showing for a further two years," said Bulldog MD, Rob Corney. "In licensing terms, the property has achieved that enviable status of classic brand, with appeal right across the age groups.

"This is a fantastic platform to build on and we are looking forward to adding to what is already a strong licensing programme throughout the coming year."

Licensees already on board include Poetic Gem, Museums and Galleries, Smith Media, PMS, Mogzilla and Riviera. Bulldog is also receiving strong interest from the pet accessories, mugs and gifts sectors.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.