Entertainment One and Astley Baker Davies have revealed that sales of Peppa Pig DVDs have now exceeded five million units.
Since launching in 2005, Peppa Pig now has a total of 14 volumes available on DVD at UK retail. The releases dominated the 2010 Pre-school DVD Chart, taking the top 13 positions and a 23 per cent share.
"We can't quite believe that Peppa Pig has sold over five million DVDs," said Phil Davies, producer at Astley Baker Davies. "We're extremely proud of everyone who works on the show and we're delighted that the series has been embraced and continues to entertain so many families."
Jon Bourdillon, director of home entertainment for eOne, added: "We're absolutely thrilled to be celebrating this incredible milestone for the Peppa Pig brand. Five million DVD sales in six years, two million of those in the last 12 months alone which is a clear demonstration of the growing popularity of the brand, the accelerated consumer demand for product and the future potential of Peppa Pig on DVD."