Five signs Ben and Holly

E1 Entertainment animation confirmed as part of the Milkshake line-up
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E1 Kids and Nick Jr UK have confirmed that British broadcaster Five has acquired the terrestrial broadcast rights for Ben and Holly’s Little Kingdom.

The series will feature as part of the pre-school Milkshake block from April 2010.

Nick Wilson, director of children’s programming at Five said: “Ben and Holly’s Little Kingdom is a great addition to Milkshake’s unique roster of top British pre-school programmes.

"The animation style is charming, the stories engaging and fun and the voices as good as you would expect from such brilliant producers."

Muriel Thomas, head of international sales and co-production, E1 Kids added: “We’re delighted to be welcoming Five as the terrestrial broadcast partner for Ben and Holly’s Little Kingdom.

"We also congratulate our satellite partner Nick Jr who has been integral to the growth of the brand since it launched on the channels in April 2009."

52 x 11 minute episodes of the animation have been produced so far for Nick Jr.

The Ben and Holly’s Little Kingdom licensing programme is also showing early signs of commercial success. 14 licensees have signed up covering all major product categories.

Penguin will be the first licensee to launch in March 2010 with a comprehensive publishing range that includes story, activity and novelty books. The full licensing product range will be available at retail from July 2010.

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