Five tips for creating a toyetic brand

How to make your property stand out from the crowd with an effective licensing programme.
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There is a perception among some entertainment companies that compelling kids entertainment equates to toyetic appeal, and should therefore lead to massive licensing revenues.

Although that’s part of the formula, it’s not quite that simple.

Here’s five top tips for creating a toy-friendly brand and licensing programme:

1. Create an entertaining, immersive and compelling entertainment experience

Yes, this is a critical part of the formula. You need to deliver entertainment or you have nothing, but that is merely the foundation.

Read the full article here.

Steve Reece runs Virtual World Licensing, a brand consultancy whose mission is to facilitate offline commercialisation of virtual worlds. You can find out more at or email

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