Sentiment brand Fizzy Moon has been given a boost, with Paper Island signing up a host of new partners.
Jarrold Calendars (dated product), Trimcraft (papercraft), Textcards (mobile greetings) and Origin Publishing (cross stitch magazines) have all come on board, with the ranges set to complement the cards, wrap and gift lines already available in Birthdays.
"Sales of Paper Island's own Fizzy Moon greeting and gift ranges have grown rapidly over the last 12 months and we can see the rise in popularity of our cute bear," commented Allison Myers, licensing manager at Paper Island. "We look forward to new licensed ranges gracing the retailers' shelves very soon."
Martin Rees-Davies, sales director at Jarrold Calendars, added: "This is the first year that [we] have had the licence for Fizzy Moon and we have been overwhelmed with the response. I think that the clean, fresh approach and attention to detail makes it really stand out in the cute sector. At the end of the season this will certainly be one of our top selling ranges for 2011 dated, which is very exciting for all those involved."