Floppets, the pocket money character toys that can attach to kids' bags, fingers, shoe laces, pencils and more, have signed their first UK licensing partner: Nickelodeon.
The two-year agreement with Nickelodeon & Viacom Consumer Products will see Floppets produce collectable accessories featuring characters from Teenage Mutant Ninja Turtles, Dora the Explorer and SpongeBob SquarePants.
The licensed Floppets are due to launch this year during the back to school season, targeting children aged four and above.
Floppets product can be attached with a Velcro loop strap to backpacks, flip flops, fingers, toes, clothes and more. Since launching in the UK in late 2012, Floppets have achieved national distribution and sales in excess of 350,000 units.
Damien Cahill, UK and EU Operations Manager at Floppets, said: “We are delighted to be working with Nickelodeon as our first licensing partner. This exciting partnership will bring their licensed characters and our unique offering together in a collectable that will increase fanbase for both of us.”
Mark Kingston, GM and SVP Nickelodeon & Viacom Consumer Products, Europe, Middle East, Africa and Australia, added: “Innovative and fun, Floppets complements Nickelodeon very well.
“The accessories give our audience an opportunity to show off their favourite characters and I am looking forward to seeing SpongeBob, Dora and the Turtles adorning the backpacks, shoelaces and watches of UK kids.”
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