Fluid World bolsters team with new faces

Trio of newcomers, plus two internal promotions boost agency.
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Licensing agency Fluid World has added to its headcount.

Previously working on the Olympic licensing programme at LOCOG, Anna Nettle joins the firm as brand manager across fashion, fashion accessories, home and baby.

Meanwhile, Louise McKeown arrives from The Licensing Company to take on the role of retail marketing manager. She will work across major retailers to drive brand exposure and leverage consumer touch points across all areas.

Finally, Cara Hicks joins as digital and product development co-ordinator, and will focus on increasing the digital offering across all brands in the Fluid World portfolio.

In addition to the new hires, Gabrielle Sims has been promoted to head of brand development, while Caroline Navin - who joined Fluid World from Haven Licensing in 2012 - has stepped up to assistant brand manager across gift, paper and stationery, health and beauty.

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