Fluid World signs Half Moon Bay for Chupa Chups - Licensing.biz

Fluid World signs Half Moon Bay for Chupa Chups

Firm to create gift kitchenware and home textiles range inspired by lollipop brand.
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Gifting specialist Half Moon Bay has become the latest licensee to join the Chupa Chups programme.

Fluid World, the UK licensing agent for the property, has signed up the company to produce a gifting collection in line with the 55th anniversary launch in autumn/winter 2013.

The range will include mugs, coasters, cake tins, tea towels and aprons. It will draw on the extensive archive of Chupa Chups artwork, including the logo which was designed in 1969 by Salvador Dali, as well as a collection of vintage assets.

"Half Moon Bay is the perfect partner to create a quirky range of colourful everyday kitchen products adding design flavour, which reflect the essence of our brand," explained Christine Cool, senior brand manager for licensing at Chupa Chups.

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