Fluid World signs Half Moon Bay for Chupa Chups

Firm to create gift kitchenware and home textiles range inspired by lollipop brand.
Publish date:
Social count:
1_CC_Half Moon Bay.jpg

Gifting specialist Half Moon Bay has become the latest licensee to join the Chupa Chups programme.

Fluid World, the UK licensing agent for the property, has signed up the company to produce a gifting collection in line with the 55th anniversary launch in autumn/winter 2013.

The range will include mugs, coasters, cake tins, tea towels and aprons. It will draw on the extensive archive of Chupa Chups artwork, including the logo which was designed in 1969 by Salvador Dali, as well as a collection of vintage assets.

"Half Moon Bay is the perfect partner to create a quirky range of colourful everyday kitchen products adding design flavour, which reflect the essence of our brand," explained Christine Cool, senior brand manager for licensing at Chupa Chups.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.