Fluid World signs Skew Studio - Licensing.biz

Fluid World signs Skew Studio

Branding design house to develop the Virgin Galactic consumer products style guide.
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Skew Studio is to create the Virgin Galactic consumer products style guide, having secured a deal with Fluid World, the master agent for the global licensing programme (excluding North America).

The Virgin Galactic brand philosophy, brand values and personality will translate into a product and packaging guide to leverage key assets of the space programme.

These will include the carrier vehicle WhiteKnightTwo, the space vehicle SpaceShipTwo and Virgin Galactic's Gateway to Space at Spaceport America, alongside real-life photography, iconography and the Virgin Galactic logo.

The style guide will be released in time for Brand Licensing Europe in October, with the global consumer products programme due to launch in 2014.

"The entire Virgin Galactic enterprise is inspirational in a way that crosses generations," said Oliver Dyer, MD at Skew. "We feel that Skew Studio has an opportunity to help capture the optimism and magic of real spaceflight in consumer products that will inspire and delight."

Skew Studio has previously worked with high profile brands including Doctor Who, Teenage Mutant Ninja Turtles, Stardoll and Tree Fu Tom.

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