Fluid World has teamed with super model Jourdan Dunn for a two new clothing collections.
Dunn will develop the ranges and the collaboration marks the first licensing deak for the super model who has held long term ambitions to design clothing for children and young adults.
Fluid World will be seeking an international retail partner to support the development, production and marketing for the project.
The collection will span jeans, jackets, basic t-shirts, leggings, jumpers and fashion accessories.
Designed by Dunn herself, the extensive collection will 'fulfill increasing consumer demand for cool clothes for kids and young adults with premium designer style, but will retail at prices which will appeal to a broader audience'.
“Jourdan Dunn is a fashion icon who sets trends and influences style," said Andrew Lane, CEO of Fluid World.
"I am delighted to be working with her on this exciting project and bringing her cool urban style to a wider audience.”
Dunn added: “I love kid’s clothes and have been obsessed with them ever since my son was born.
"Through my career in fashion I have come to love and respect great design, and as a mum I also expect great quality and value for money, as well as the coolest clothes for my son Riley. I am thrilled to be working with Fluid World, and I am looking forward to developing my own collection and turning my ideas into reality.”