Fluid World has welcomed a new licensing executive in the form of Alisha Fallon.
With two years experience within the industry, Fallon has worked with both licensees and agents. She also boasts experience in product design.
As well as managing the company’s day to day licensing, Fallon will be working closely alongside Sian Renaud and Caroline Nicholls on the creative side.
Fallon said: “I am really excited to join the Fluid World team, I love its brands, particularly Pusheen, it will be great fun to work with.
“I am looking forward to what 2017 has in store for all of our brands.”