FME adds to third party portfolio - Licensing.biz

FME adds to third party portfolio

Fremantle welcomes ZDF's teen and tween property Dance Academy into fold.
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FremantleMedia Enterprises is to manage the licensing programme for ZDF's Dance Academy property across a number of territories.

The firm will represent the tween and teen brand in Central, Eastern and Southern Europe, as well as Benelux and the Nordics, across key categories including publishing, retail, apparel, beauty, confectionary, accessories and interactive.

"I'm really looking forward to taking our work with ZDF Enterprises to another level and to expanding our portfolio of teen and tween titles, following our recent success in this genre with H20: Just Add Water and The Elephant Princess," said Diana Dieckmann, VP licensing, Central, Eastern and Southern Europe, FME. "Dance Academy is a fantastic show with many licensing opportunities."

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