FremantleMedia Enterprises has become the official licensing agent for CBS Consumer Products in Asia.
The firm will be working on such brands as CSI: Crime Scene Investigation, Next Top Model, 90210 and Star Trek, along with classic TV series like Might Mouse, Cheers and I Love Lucy.
"We are proud to work with FME in light of their proven track record in dealing with global media properties," said Liz Kalodner, executive VP and general manager for CBS Consumer Products. "Together, we will take innovative strides across the Asian consumer products market with the goal of appealing to television fans across the region."
Jon Penn, FME senior VP of licensing for Asia Pacific, added: "We are thrilled to form this partnership with one of the world's iconic television companies."