FME beams in Star Trek to Asia - Licensing.biz

FME beams in Star Trek to Asia

Firm to represent CBS property, with branded accessories rolling out.
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FremantleMedia Enterprises is to launch new Star Trek consumer products in Asia.

As the representative for CBS Consumer Products, the firm will work closely with Hong Kong-based licensee CRAZi Company on a range of Star Trek mobile phone and computer tablet cases.

The new products will launch on May 31st in department stores, gift and novelty stores and speciality stores in Hong Kong and Thailand, ahead of the Star Trek movie sequel launching in 2013.

"We are thrilled to announce the new deal to launch merchandise from the internationally acclaimed and hugely popular Star Trek franchise to the Asian consumer products market," said Amrita Sindhu, SVP, licensing, Asia at FME. "This new deal is a fantastic example of our relationship with CBS Consumer Products."

Liz Kalodner, EVP and general manager at CBS, added: "Technology has always been synonymous with Star Trek. We are excited to bring Star Trek technology accessories to the Asian market, and more importantly, to the fans' personal communicator."

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