FremantleMedia Enterprises has expanded its Rebecca Bonbon brand across France.
Plush toys will make their French debut at the end of September in Jouet Club, Relay, Geant, Casino and Super Casino stores. In addition, a children's apparel collection will be available, as well as a range of Rebecca Bonbon mobile phone accessories and laptop cases showcased by Internity.
Further activity will take place in winter 2011 including the coordinated roll out of a new apparel collection for children and teenagers, a footwear line and an appearance by the character at the Cuisinez cooking trade show.
Further products will be unveiled in 2012 including a collection of luggage, a range of apparel for adults and an educational board game.
"I am delighted that the Rebecca Bonbon brand is enjoying such success," said Nathalie Delin, VP licensing France, FME. "We are very excited about bringing the sophistication, fun and style of the brand to the retail sector in France, especially given that she is herself a French fashionista."