German licensing company Trend Import and French apparel group AdventureLand have taken the brand on board to create a range of products targeted at young women.
These latest deals come on the heels of agreements with Alpa, one of the leading stationery and accessory licensees in France, Townley Cosmetics in North America, and Brazilian licensing agent Faresak, announced earlier this year.
Trend Import, a leading German producer and distributor of licensed goods, will be launching at least 20 products for females 14+ and the first samples will be presented in Frankfurt in July this year.
AdventureLand, a leading apparel manufacturer, distributor and retailer will be producing a range of branded clothing and hopes to use its expertise to make Rebecca Bonbon a major fashion brand in France. The first apparel collection will hit the market in France in fall/winter 2009 at selected retailers.
Rebecca Bonbon isa major focus for FME at the International Licensing Show. The company has a dedicated branded area on its stand to showcase products, a presence in the daily fashion shows and a special appearance from designer Yuko Shimizu.