FME kicks off Rebecca Bonbon push

Alpa, Townley Cosmetics and Faresak all on board.
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FremantleMedia Enterprises has revealed two new licensing deals and a licensing agent for its design property Rebecca Bonbon.

Alpa will be producing more than 60,000 branded products to be launched in France in May. The line will include notebooks, pens, handbags, wall hangings, key ring torches, mobile phone charms and compacts.

Alpa has been producing branded lines for some 25 years and has worked with properties including Pucca, Hello Kitty, Spongebob Squarepants and Paul Frank.

Meanwhile, in the US, Townley Cosmetics will be launching a line of cosmetics this year aimed at high-end department stores. Products will include a lip gloss charm bracelet, perfume, eye shadow, a travel cosmetic case and a shimmer powder puff. Townley also represents Beverly Hills 90210, Hello Kitty and Disney.

Finally, in Brazil, licensing agent Faresak has been appointed as the official representative of Rebecca Bonbon in the country. The company already represents It Girl, Bad Alice, Route 66 and Sugar & Babe.


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