FremantleMedia Enterprises has launched Take Me Out Flirting, a new app which is based on the hit Saturday night ITV dating show.
The app has been developed by Handmade Mobile Entertainment. It enables users to set up their own profile and find their ideal dating partner by using the chat, flirt, virtual gifting and virtual currency features within the app.
Fans of the show will be able to connect with each other, chat with past and present contestants of the show, and have the chance to become a VIP in the virtual resort of 'Fernandos'.
"It is with great enthusiasm we have the opportunity to work with FremantleMedia Enterprises for the development, monetisation and marketing of the Take Me Out Flirting service," said Matthew Dicks, CMO at Handmade Mobile. "The partnership is perfectly time to execute a best in class app that builds on the reach of the TV broadcast."