Food brands targeted by 'anti junk food marketing' campaign

'Online promotions are exploiting loopholes in advertising regulations', claims campaign.
Author:
Publish date:
Social count:
0
1_childrens-food-campaign.jpg

Certain food brands are being accused of exploiting loopholes in advertising regulations to market their products to children online.

Some TV ads marketing food products towards children are banned from kids' TV, but brands can still currently advertise the products on their own websites using games and more.

The Children's Food Campaign, backed by the British Heart Foundation, is calling on the Government to clamp down on brands such as Krave, Cheestrings, Nesquik, Sugar Puffs, Capri-Sun, Rowntree, Chupa Chups and Cadbury Buttons. 

These brands which were mentioned in the report, in terms of the "tactics" companies use to market products to children.

"Television advertising regulations acknowledge the particular susceptibility of children to the influences of advertising, and prevent unhealthy foods and drinks being advertised during children’s programmes," read a section of the Children's Food Campaign report.

"Yet the vague rules governing online advertising mean companies are free to market products and brands to children online which are not allowed to be advertised during children’s television – as illustrated by the examples in this report. 

"This report examines the pervasive nature of online promotions for high fat, salt and sugar products and brands, and proposes the urgent action that we need to close this regulatory loophole and protect our children’s health."

A separate call to ban kids' ads was recently rejected by the ISBA.

Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.

Related

4_CPLG, Alan Harrison.jpg

Fun with food

The rules on food licensing to children may have changed, but one major reason why licensing is effective has not. Whether it?s fast food or fresh fruit, it has to be fun.

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.