Forever Friends Christmas lines roll out

Hallmark adds cards, gifts and wrap, plus online movie for popular brand.
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Hallmark is looking to make the most of the festive season with its Forever Friends property, with new items being released for Christmas including a hand illustrated storybook and CD, plus new cards and wrap.

When Magic Really Happens is available in Clinton Cards and Hallmark Stores as an illustrated storybook (£4.99), or free when consumers spend over £15. In addition, consumers can watch an online movie of the story at has also launched 25 new and exclusive When Magic Really Happens designs into its online card collection.

The Forever Friends Just For You CD is also available, featuring tracks by the likes of Michael Jackson, Britney Spears, Westlife and Whitney Houston among others.


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