Forever Friends has continued its support of baby charity Tommy's, attending a special reception held by Samantha Cameron at 10 Downing Street.
The charity funds medical research into miscarriages, still births and premature births, offering essential support to parents.
The 130 guests included Tommy's trustees, staff and researchers, as well as corporate partners, supporters and fundraisers - plus one very cute Forever Friends bear.
The visit ties in with Forever Friends and Tommy's two-year partnership to raise £40,000 to fund ongoing research.
"Tommy's is an incredibly worthwhile cause and we're delighted to be supporting them," said Richard Hollis, licensing director at Hallmark. "We've already worked with them on the 'Summer of Hugging' campaign last year, which helped us achieve a Guinness World Record for hugging, but more importantly helped raise vital funds and awareness for the charity.
"We are proud to be here at Downing Street in honour of Tommy's and we will continue to support the charity wherever possible."
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