Mumsnet has boosted its licensing credentials, appointing a new brand licensing manager.
Liz Reeve (pictured) arrives from Classic Media, where she was responsible for the publishing category, looking after brands such as Where's Wally?, Postman Pat and Tinga Tinga Tales.
In her new role, Reeve will primarily be responsible for projects including the Mumsnet Best Awards and the Mumsnet Family Friendly Programme. She will also be developing other licensing opportunities.
"It's great to have someone with Liz's expertise joining Mumsnet," said Carrie Longton, co-founder of Mumsnet. "Our 1.6 million Mumsnetters have long known the value of Mumsnet product reviews, recommendations and insider knowledge and it's great to have Liz on board, bringing our content to a wider audience."
Reeve added: "I am thrilled to be on board with Mumsnet. It is an exciting time for the company as they have seen incredible growth over the last 12 months, and have great potential to break out of the digital space."