Former DreamWorks exec named VP global consumer products at Jim Henson Company - Licensing.biz

Former DreamWorks exec named VP global consumer products at Jim Henson Company

Federico San Martin will oversee the licensing activities for the company’s popular fantasy brands.
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The Jim Henson Company has appointed a new vice president of global consumer products.

Federico San Martin has stepped into the role to oversee the licensing activities for the company’s popular fantasy and children’s brands, including Dinosaur Train, Sid the Science Kid and Doozers.

San Martin will also spearhead programmes for new properties as well as manage licensing for the firm’s Henson Independent Properties.

He joins The Jim Henson Company from DreamWorks Studios where he served as head of global toys and developed the retail programmes for properties such as How to Train Your Dragon.

“With over 15 years of experience in the entertainment, licensing, and toys, Fed possesses a vast knowledge of retail programmes in both the domestic and international markets,” said Peter Schube, president and COO of The Jim Henson Company.

“His experience managing master toy deals and partnerships across a variety of consumer products categories for properties that launch on both traditional and emerging platforms will foster growth of our company’s entire global consumer products division.”

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