Former president of Genius Brands, Stone Newman has been appointed the new chief revenue officer for the kids’ content media brand, Pocket.watch.
In his new role, Newman will oversee all of the firm’s revenue generating activities and will be charged with launching those efforts against licensing and merchandising, sponsorships and brand integrations.
He will focus on sponsorship and brand integration sales of Pocket.watch’s growing owned and operated YouTube channels and its number of YouTube creator partnerships such as HobbyKidsTV.
Newman will act to drive the company’s initiatives into licensing and merchandising and will scale those efforts to include the vibrant YouTube brands of creators partnered with Pocket.watch.
“Stone is what I would call a mythical CRO, an executive who can do it all from merchandising to content sales to cultivating sponsorship opportunities,” said Chris M. Williams, founder and CEO of Pocket.watch.
“He combines the right mix of big company experience, with a roll up your sleeves start-up attitude, to help us achieve our goals during this explosive stage in our business.”
As president, global consumer products licensing, worldwide content sales and marketing for Genius Brands International, Newman oversaw the company’s global content distribution business for its catalogue. During his tenure, he helped the firm secure its first content sales to Nickelodeon and Netflix, secure a worldwide master toy deal with Mattel’s Fisher-Price and launch the tween brand, SpacePop.
“From the moment I was introduced to Pocket.watch, I knew it was going to be a revolutionary business,” said Newman.
“I couldn’t be more excited to be a part of Pocket.watch’s extraordinary team and to build up the brand’s incredible revenue opportunities. I never thought I’d say this, but being a father of toddler twin girls and a seven year old son, I can’t wait to bring my new work home to my kids.”