Fox adds Hallmark to Simpsons drive - Licensing.biz

Fox adds Hallmark to Simpsons drive

Three-year partnership will see firm unveil greetings cards, invitations and gift packaging.
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Hallmark has been added to the licensee line-up for The Simpsons.

Having inked a three-year partnership with Fox Consumer Products, the company will roll out greetings cards, invitations and gift packaging, all featuring character-specific designs. The range covers core seasonal events, as well as birthday cards for children and adults.

"As the only greeting card company to have a dedicated consumer insights team, we are passionate about understanding today's relationships," said Melanie Beer from Hallmark Cards UK. "This allows us to really understand consumer's relationships, and create products that help to bring people closer together, for whatever occasion, no matter how big or small it may be.

"This knowledge and driving force, coupled with the vast array of design skills within our creative team, our outstanding retail relationships and the mass market appeal of The Simpsons will underpin the success of the product range."

Carl Lumbard, SVP and MD at Fox Consumer Products EMEA, added: "Hallmark has a thorough understanding of The Simpsons brand and has created a range to appeal to all ages and all seasons. We're delighted to add Hallmark to our licensee line-up in the year that is a landmark for the brand, with the broadcasting of the 500th episode, as well as the fast approaching Simpsons 25th anniversary in 2014."

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