Fox and Kinnerton celebrate 15 years of The Simpsons success - Licensing.biz

Fox and Kinnerton celebrate 15 years of The Simpsons success

Confectionery specialist ranks as one of FCP's most successful all time licensees in the UK.
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Fox Consumer Products SVP and MD, Carl Lumbard, has cited Kinnerton's confectionery lines as an "important anchor" for The Simpsons' licensing campaign in the UK - as the two firms celebrate 15 years of working together on the property.

The partnership has resulted in Kinnerton ranking as one of FCP's most successful all time licensees in the UK.

It has worked with The Simpsons since 1996, producing more than 50 different products, some of which have continued season after season. Notably, The Simpsons advent calendar ranks consistently in the top three bestsellers in the market.

Kinnerton has confirmed its long-term commitment to The Simpsons until at least 2014.

"We don't foresee a time when The Simpsons won't be a part of our portfolio," said Rachel Wyatt, marketing director at Kinnerton. "Fox is unique in the way it manages the brand. We are able to work very closely with the creative team on new product development and the licensing team is very open to ideas.

"Fox does a great job keeping brand exposure high. It's a relationship that has endured for over 15 years and produces innovative products season after season."

FCP's Lumbard added: "The Simpsons brand and Kinnerton's products share many of the same characteristics - they have a wide demographic appeal and they are all about families, fun and celebrating the special moments that a character Easter egg or advent calendar can represent in family life.

"The relationship with Kinnerton is a classic example of how Fox Consumer Products manages and grows its business, by building long-term relationships with market leading partners."

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