Fox Consumer Products, The Gracie Films Worldwide Brand Division and global branded GPS voice developer, Locutio Voice Technologies have teamed up to launch the original Homer Simpson voice for the Tomtom App for iPhone.
From today, Homer's voice will be available to buy on the Tomtom App for iPhone in the UK, Ireland, US, Canada, New Zealand, Australia, Portugal, Luxembourg, Finland, Norway, Denmark, the Netherlands, Belgium, Sweden and South Africa.
Its launch in the US marks the first time a celebrity voice has been made available for a mobile phone based GPS system.
The launch follows Homer's appearance in 2009 on Tomtom's range of navigation devices, which holds the position as Tomtom's top selling character voice of all time.
"Our partnership with Locutio and Tomtom on The Simpsons provides not only a new brand extension, but also a new technology and a new route to market," explained Robert Marick, EVP, Fox Consumer Products. "We look forward to growing the partnership further by bringing more character voices to personal navigation devices and mobile phone based sat-nav GPS."
Christopher Hilton, MD of Locutio, added: "Homer was a breakthrough product that firmly established the branded voice category within the personal navigation device sector."