Fox Consumer Products adds Johnny Cupcakes to The Simpsons apparel programme - Licensing.biz

Fox Consumer Products adds Johnny Cupcakes to The Simpsons apparel programme

Limited batch collection from faux bakery hitting the US on May 31st.
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20th Century Fox Consumer Products and Johnny Cupcakes - a faux bakery specialising in graphic t-shirts - have teamed up for the launch of a new apparel and accessories collection featuring The Simpsons.

The focal point of the new product line is three specially packaged, oversized 'cupcake mix' boxes, each based of a character from the franchise. Each box contains three collectable products designed exclusively around the theme of the featured character: Homer, Bart and Krusty the Clown. The items will not be sold separately and are exclusive to the packages.

Additional clothing items featuring key characters will also be represented with a Johnny Cupcakes twist and will be available in all Johnny Cupcakes stores (in Boston, LA and London) and online from May 31st.

All of the firm's exclusive designs are 'baked' in limited batches.

"The Johnny Cupcakes brand has such a tactile and engaging experience embedded into its culture and we wanted to bring that energy to The Simpsons apparel line," said Johnny 'Cupcakes' Earle, CEO and head baker. "What makes this collaboration unique is the fun world of imagery and iconography that we've created with our brand that we were able to seamlessly merge into The Simpsons universe."

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