Twentieth Century Fox Consumer Products has appointed a new senior vice president of global creative.
Cynthia Rapp has stepped into the role and will now oversee creative, project management and product development, carrying projects from inception right through to launch.
She will also be on hand to contribute to the long-term vision for the department, representing all brands across film and television properties. She will report to Jeffery Godsick, president of FCP.
Rapp boasts extensive experience in the consumer products industry for global brands, including Cartoon Network, Mattel and Calvin Klein but most recently served as chief marketing officer at Stila Cosmetics, overseeing all brand strategy, advertising, online, social media and PR.
“Cynthia is a creative visionary who brings strong experience in several areas of the industry, including entertainment, fashion and toys having worked on a wide array of successful brands,” said Godsick.
“She has the brand acumen to create long-term strategic visions and will be instrumental to our continued growth, further strengthening the consumer products division globally.”