Twentieth Century Fox Consumer Products has appointed two new international licensing executives to help grow the company’s global presence.
Sandra Vauthier-Cellier (pictured above left) and Marina Lum-Kang (above right) have joined to help accelerate the firm’s growth across Europe, the Middle East and Africa as well as Latin America.
Acting as senior vice president and overseeing the EMEA territories, Vauthier-Cellier joins the firm after nearly 20 years of experience in the consumer products industry for brands including Coca-Cola, Harley Davidson and Crayola.
In her new role, she will oversee Fox Consumer Products’ London office.
Meanwhile, Lum-Kang joins as the executive director overseeing the firm’s Latin American territories with responsibilities including the management o agency relationships for licensing, merchandising and promotions.
She will drive the strategy for all Fox Consumer Products initiatives in the territory, including sales and retailer relationships. Lum-Kang has a lengthy background in licensing having worked with global brands such as Marvel Entertainment, Warner Bros., Sony Entertainment and ITV Studios.
“We are thrilled to fortify our international team to keep pace with the tremendous growth of our brands globally,” said Roz Nowicki, Fox Consumer Products EVP, global sales and retail.
“These key hires will ensure we are meeting the demand of our agents and license partners in support of their efforts to provide fresh and innovative ways to reach their consumers.
“Between them, Sandra and Marina have several decades of licensing and brand building experience. Their lengthy and successful track record will be instrumental to our continued growth in both of their respective territories.”