The firm will roll out the new style guide on an international basis, which introduces a bolder graphic direction together with a stronger focus on the main family characters.
Designed to maximise shelf stand out and enhance consumer appeal, the new design features a reworked logo incorporating a cloud, which links to the show’s opening credits.
The resulting new look packaging will be introduced at retail from autumn/winter 2010 onwards across the UK and Europe.
Carl Lumbard, SVP and MD at 20th Century Fox L&M Europe commented: “The new mass brand look for The Simpsons will make a striking and impactful statement in store.
“Appealing to adults and children alike, the fresh, contemporary design reflects the brand’s innovation and its continued modern-day relevance.”