20th Century Fox Licensing & Merchandising has signed a multi-territory deal with Locutio Voice Technologies, one of the top developers of premium celebrity voice content for in-car GPS satellite navigation systems.
In partnership with TomTom, the deal will see the original voice of Homer Simpson appearing on sat-nav systems for the first time.
Homer's voice is available for download from the TomTom website for £7.95. TomTom will be launching the voice across 14 countries, with a view to expanding into more.
"We are really thrilled to have signed this deal with Locutio, and for TomTom to support and retail this truly innovative brand initiative," said Carl Lumbard, SVP and MD of 20th Century Fox L&M Europe. "This is a perfect brand fit with The Simpsons on all levels, appealing to the family as well as the male gadget market, coupled with the universal recognition of Homer's voice.
"The product truly captures the essence of The Simpsons brand strength."