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Fox names J&M Brands as licensing agent - Licensing.biz

Fox names J&M Brands as licensing agent

The agency will represent such brands as The Simpsons, Bob's Burgers and Family Guy in Benelux.
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"No, I didn't say 'hamburger meal', I said 'licensing deal'."

"No, I didn't say 'hamburger meal', I said 'licensing deal'."

20th Century Fox Consumer Products has appointed J&M Brands as its licensing agent for Benelux territories, it has been announced.

The agency will represent and develop licensing programs surrounding key properties from Fox including The Simpsons, Bob's Burgers and Family Guy, as well forthcoming animated feature film Spies in Disguise (2019).

Additionally, J&M will license the 20th Century Fox Consumer Products vault featuring top properties such as Ice Age and the Alien franchise.

“20th Century Fox Consumer Products has a fantastic portfolio of brands that entertain and resonate with billions of people on a global basis,” said Monique Beck, co-owner and joint managing director of J&M Brands. “We are very proud to partner with Fox Consumer Products to represent some of the world’s best-known brands.”

“We are excited to work with such a forward-looking company as J&M Brands,” added Kirk Bloomgarden, SVP international of 20th Century Fox Consumer Products. “They are brand management and licensing experts in their territory and I am confident they will be crucial in building our brands in the Benelux.”

Since their founding in 2012, J&M Brands has built up a strong portfolio of licenses with such brands as Hello Kitty, Snoopy, Peter Rabbit, Miraculous and more.

20th Century Fox's film and TV division was recently acquired by Disney to the tune of $52 billion.

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