Fox picks Jazwares for new A Team line

US firm to develop extensive toy range for potential 2010 summer blockbuster.
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Licensed toy specialist Jazwares has been appointed by 20th Century Fox L&M to develop a toy line for 2010 summer movie, The A Team.

The launch of the range - which will include action figures in various sizes, vehicles and electronics - will coincide with the eagerly anticipated film hitting box offices next June.

"The release of The A Team film will introduce a new generation of fans to the heroes of the popular series," said Laura Zebersky, executive VP of sales at Jazwares. "The A Team is part of pop culture history and we look forward to playing a role in its return."

Lora Cohn, VP of Fox Licensing, added: "Jazwares is part of the 'A Team' of licensees we've assembled to work on the merchandising programme for this fantastic property. We are confident that both old and new fans alike will be pleased by what Jazwares introduces to retail."

The Jazwares range will include three three-quarter-inch action figures in an A Team assortment and villain assortment, 12-inch BA Baracus and Hannibal Smith collector figures with voice chips, an electronic van, plus other retailer exclusive packs. There will also be electronic items such as walkie talkies, an alarm clock and digital camera.


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