Twentieth Century Fox Consumer Products' new ‘Fox Presents the Films of Marilyn’ collection sees the licensor welcome a glamorous expansion to its brand portfolio.
FCP has developed a design led collection based on the portfolio of 12 Fox owned Hollywood film titles featuring Marilyn Monroe; launching individual consumer collections that are inspired by each of the movies including classics such as How to Marry a Millionaire, Monkey Business, As Young As You Feel and Gentlemen Prefer Blondes.
The ‘Fox Presents the Films of Marilyn’ collection is enhanced with hundreds of original film assets including iconic poster art to a vast collection of exclusive stills and behind the scenes photography.
The firm believes its ‘Fox Presents the Films of Marilyn’ collection is ideal for seasonal events such as Mother’s Day and Christmas and all year round within the travel, home gifting, food, health and beauty, social stationery, and lingerie and shapewear categories.
The first partners in leading product areas are:
- UK based fragrance specialist Designer Fragrances will launch ‘How to Marry a Millionaire’ inspired women’s fragrance and fragrance based gift sets into stores this month across Europe.
- Luxury beachwear label MC2 Saint Barth is on board and will be launching a range of swimwear, beach bags and T-shirts for Spring/Summer 2017. A global deal, the collection will be available to buy at all MC2 Saint Barth flagship stores in Europe and the Caribbean and at a selection of high-end retailers worldwide.
- The umbrella brand also allows for a multi-tiered retail strategy particularly in the area of food. Bierdronka, Poland’s biggest retailer, has already launched their own label range of luxury chocolates and ice cream inspired by the films, with gift biscuit tins for Christmas 2016 and a line of health and beauty for 2017.
“The movies of Marilyn Monroe offer endless possibilities for product development and innovation," said Sandra Vauthier-Cellier, SVP EMEA, Twentieth Century Fox Consumer Products.
"From the vibrant colour palette of How to Marry a Millionaire, the soft and feminine tones of As Young as You Feel, and the retro French travel inspiration from Gentleman Prefer Blondes, every film in the ‘Fox Presents the Films of Marilyn’ collection has the potential to inspire consumer products that will become ‘must own’ items for women across the EMEA region.”