Fox promotes Arnaldo D'Alfonso to advertising role - Licensing.biz

Fox promotes Arnaldo D'Alfonso to advertising role

As part of his new role, D’Alfonso will oversee creative advertising efforts for the studio’s worldwide theatrical releases.
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20th Century Fox Film has promoted executive Arnaldo D’Alfonso to the position of executive VP, global head of theatrical creative advertising and creative director.

As part of his new role, D’Alfonso will oversee creative advertising efforts for the studio’s worldwide theatrical releases.

D’Alfonso first joined the firm back in 2007 and has managed various campaigns for the likes of Deadpool and the Planet of the Apes franchise, while also contributing to Avatar, X-Men and Life of Pi.

Pam Levin, president of global marketing at Fox, said: “Arnaldo’s tremendous creative instincts and problem-solving skills give him an unwavering focus on producing the best and most original work, while never losing sight of our strategic objectives,” reports Variety.

“As we build a truly global marketing department at Fox, he is the perfect choice to unify our international and domestic teams and capitalise on our superior creative talent.”

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