With the popular story from Dr Seuss hitting cinema screens later this year, 20th Century Fox Animation and Typhoo have joined forces for a special promotion.
Typhoo – or ‘Tywhoo’ as it’s been dubbed – is aiming to use the mass family appeal of the CG animation to reinforce Britain’s favourite beverage to consumers of all ages. Special 160 teabag packs will contain a free cuddly Horton, while the 80-pack will offer consumers the chance to win a family break at a UK safari park.
Meanwhile, caterers who buy a case of Typhoo 1100s, 250s or 100s string and tea bags can claim a free cinema ticket. All those that enter will then be placed into a prize draw to win an elephant safari holiday in India.
The promotion is also being supported by a wide range of above and below the line advertising and promotional activities.