Fox strikes Typhoo deal

Horton Hears A Who promotion to feature on special packs of tea.
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With the popular story from Dr Seuss hitting cinema screens later this year, 20th Century Fox Animation and Typhoo have joined forces for a special promotion.

Typhoo – or ‘Tywhoo’ as it’s been dubbed – is aiming to use the mass family appeal of the CG animation to reinforce Britain’s favourite beverage to consumers of all ages. Special 160 teabag packs will contain a free cuddly Horton, while the 80-pack will offer consumers the chance to win a family break at a UK safari park.

Meanwhile, caterers who buy a case of Typhoo 1100s, 250s or 100s string and tea bags can claim a free cinema ticket. All those that enter will then be placed into a prize draw to win an elephant safari holiday in India.

The promotion is also being supported by a wide range of above and below the line advertising and promotional activities.

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