Fox takes the wraps off Ice Age Live - Licensing.biz

Fox takes the wraps off Ice Age Live

Show to combine ice skating, aerial arts, puppetry and film; Debut set for 2012 in more than 30 countries.
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20th Century Fox Consumer Products is teaming up with Stage Entertainment Touring Productions for Ice Age Live: A Mammoth Adventure.

The show - which will premiere in early November 2012 at Wembley Arena in London, before continuing on a global five-year tour taking in more than 30 countries - will combine ice skating, aerial arts, puppetry and film.

It will be directed by the man behind Cirque du Soleil shows Ka and Dralion, Guy Caron.

"Stage Entertainment is raising the bar in terms of licensed live productions and their expertise on the world stage is the perfect fit for this international blockbuster," said Robert Marick, EVP of Fox Consumer Products. "Its creation furthers our commitment to bringing the very best in live entertainment to fans and we couldn't think of a better partner to blaze this new frontier with than Stage Entertainment."

Jeffrey Godsick, president of FCP, added: "Ice Age Live: A Mammoth Adventure is going to be a truly groundbreaking, live entertainment experience that will amaze and delight, not just fans of the Ice Age franchise, but anyone seeking a truly unique live stage show."

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Ice Age

The Ice Age programme represents one of 20th Century Fox?s largest film merchandising line-ups, with more than 200 global licensees.

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