Fox has teamed with fashion label Hood By Air to launch an apparel range based on the studio's hip hop drama Empire.
Inspired by quotes and characters from the show, the HBA.EMPIRE collection spans champagne glasses and keychains to newsprint sweatshirts, dresses, shorts and tops.
"For me, it's all about Cookie," said Hood By Air founder and creative director Shayne Oliver.
"Since the first episode, Wednesday nights have become a tradition for my friends and I. We know every look, scene and catchphrase by heart. When putting this collection together I wanted to shine a spotlight on the characters we loved (and hated) most as well as the moments Immortalised in memes that keep us cracking up all day."
The HBA.EMPIRE collection retails for $15 to $300.