Fox International's BabyTV channel has struck new international agreements to expand its publishing business.
The channel has teamed with Latin America publisher, V&R Editorials as well as striked a renewal of its popular photo personalised books with Itsyourstory Ltd for the UK and Ireland.
The first four BabyTV book titles from V&R are already on sale in Mexico with major retailers on board including Sanborns and Ghandi Bookstores.
The agreement with V&R was secured by Fox One Stop Media Licensing and Merchandising.
Itsyourstory Ltd has renewed its license to sell two book titles featuring BabyTV's popular Draco and Tulli characters, following it's regular appearances on the company's list of bestselling titles.
The books are available exclusively on www.itsyourstory.co.uk.
Ralf Kies, director global licensing and merchandising for Baby TV, said: "We are delighted to expand our publishing range, building on V&R's retail presence across Latin America and continue to connect with our viewers in the UK and Ireland through Itsyourstory's photo personalised books."
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