The stars of 1980s kids’ TV puppet series Fraggle Rock are back in a new cartoon – complete with its own licensing programme.
The Jim Henson Company has appointed EMEA consumer product licensing rights for Doozers to Turner CN Enterprises.
Turner will kick off the licensing programme which will include merchandising, publishing and promotions, as well as products that reflect the key themes of the show: invention, imaginative play, friendship and eco awareness.
The news comes as Fraggle Rock prepares to celebrate its 30th anniversary next year, with a fresh cartoon launching in autumn 2013 on Turner’s pre-school channel Cartoonito. It has been co-produced by The Jim Henson Company and DHX Media.
Next year’s cartoon Doozers will air to 125 million homes across EMEA and is aimed at kids aged three to six.
“Doozers is one of those rare and remarkable properties that speaks to the child in all of us,” said Melissa Segal, SVP, Global Consumer Products, The Jim Henson Company.
“Its creative pedigree is bolstered by the imaginative characters and scripts that encourage innovative thinking skills and reinforce the inventiveness of repurposing, reusing, and recycling to protect the environment. And it’s really fun.
"Turner CN will bring a dynamic consumer products campaign for this outstanding children’s property to market in the EMEA."
Alan Fenwick, VP, Turner CN Enterprises added: “The Jim Henson Company set the bar for children’s television in the 1980s with Fraggle Rock. Doozers has the potential to be a future classic and will benefit hugely from the on-channel and retail support that we will commit, in addition to the parental endorsement of adults who enjoyed Fraggle Rock when they were children and now have kids of their own to entertain.”
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