Incos Limited has signed up Brandzoo Licensing to represent the popular teen fragrance So..?
Targeted at 12 to 18 year-old girls, So..? is the best selling fashion self-selective fragrance in Boots and Superdrug since 2001.
So..? will join Brandzoo's diverse portfolio to be launched at Brand Licensing Europe this week.
The firm's MD, Jenny Johnstone, said: "We are thrilled to be partnered with Incos and given the enormous success of So..? fragrance believe this brand has unrivalled potential for application on a distinct range of product to meet the demands and needs of the target market.
"Apparel, stationery, bags and accessories are a natural will be amongst the first categories we will be seeking licensing partners."
So..? is supported by an extensive marketing campaign including TV, radio and press advertising, PR programmes with national teen magazines and websites, promotional activities, competitions, giveaways and frequent panel tests amongst teenagers.