FRANCE: NVCP signs publishing deal for Dora

Nickelodeon and Viacom Consumer Products in France has signed a new deal with publishing house, Albin Michel.
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The partnership will see the firm produce the first Dora the Explorer branded pocket story book.

Aimed at six to seven year-olds, the 64-page ‘p’tit tome’ will be available from June at airports, bookshops, department stores, news kiosks, book clubs and supermarkets.

The books will be distributed throughout multiple French-speaking markets including Belgium, France, Lebanon, Luxembourg, Morocco, Switzerland and Tunisia.

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