Popular British comic, The Beano has joined forces with The Daily Mirror with an exclusive collector’s issue.
The special edition Beano comic will be available exclusively through The daily Mirror and Trinity Mirror’s regional titles and will be free with the newspapers on Saturday, November 1st.
In the run up to the promotion, a bespoke comic strip has been created by The Beano and will feature in The Daily Mirror and Trinity Mirror titles this Friday.
“We are delighted to be sampling The Beano with Trinity Mirror,” said DC Thomson Group marketing manager, Kirsty Matthews.
“The special edition comic will reach around 3.6 million readers, so it’s an exciting project for our brand allowing us to reach families up and down the country on both regional and national platforms.
“The editorial team has done a great job in putting together a completely original sampler that features The Beano’s brand of mischievous entertainment.”
Mike Stirling, The Beano editor in chief, added: “I am really excited about this free edition demonstrating what a fun and creative experience enjoying The Beano every week is.
“It’s a great chance to encourage new readers to join Dennis, Gnasher and the rest of The Menace Squad as they try to save Beanotown and its amazing new Vomit Comet rollercoaster.”