FremantleMedia Licensing Germany has closed a deal with ZDF Enterprises which sees it acquire exclusice licensing rights to teen format H20: Just Add Water in Eastern Europe.
H20: Just Add Water is currently airing in over 120 territories and follows the adventures of three teenage girls who turn into mermaids as soon as they come into contact with water.
Interest in the brand has been strong, with possible merchandising deals set to close in Bulgaria, Hungary, Ukraine, Czech Republic and Slovakia across a number of categories from publishing to stationery.
FLG will also retain exclusive rights to the following areas: off-air and on-air promotion, sponsorship, music (subject to third parties rights) and mobile content (exclusing the television content).
"We are extremely pleased to welcome this brand to FLG's portfolio," said Diana Dieckmann, VP of licensing Germany and Eastern Europe, and Antje Röstel, merchandising manager Germany and Eastern Europe at FLG. "With such a captivating subject matter for children, the show has a very strong following in Eastern Europe and we think this will translate very successfully into the areas of licensing and merchandising.
"We look forward to working closely with ZDF Enterprises to maximise the brand's full potential."